Our Agro segment combines Tessenderlo Group’s activities in the production, trading and marketing of crop nutrients (liquid crop fertilizers and potassium sulfate fertilizers, based on sulfur) and crop protection products. We have four business units within this segment: Crop Vitality, NovaSource (both part of Tessenderlo Kerley, Inc.), Tessenderlo Kerley International and Violleau.

Production locations

Crop Vitality | NovaSource: 12 production plants and 1 scheduled for construction and more than 100 terminals (US).

Tessenderlo Kerley International: production plants in Belgium (1), France (1), Turkey (1) and 1 scheduled for construction (the Netherlands), and 10 terminals in Europe and Mexico.

Violleau: one production plant in France.

Core markets


Area of activity

Value-added specialty liquid, solid and soluble fertilizers, and crop protection products with a focus on precision agriculture applications.

Business drivers
  • Growing population.
  • Increased demand for quality fertilizers for modern and sustainable precision agriculture and crop protection products.
  • To support efficient water management.
Strategic focus

Crop Vitality | Tessenderlo Kerley International

  • To maintain our global leadership position in selective specialty liquid and soluble SOP fertilizers, while expanding further into key target markets in the Americas, Europe, Middle East and Australia.
  • To expand the product portfolio and applications offerings to strengthen our position in specialty niche markets.
  • To develop and provide sustainable organic agricultural solutions.
  • To build a global network of connected technical experts and storage.
  • To focus on expanding market share by providing continuous education throughout the value chain with a view to increasing food production in a sustainable manner.
  • To continuously improve the cost efficiency of our production processes and supporting departments while optimizing our customer-centered supply chain.
  • To optimize our energy footprint.


  • To expand the product portfolio through acquisitions.
  • To maintain product registrations, register and market our current and acquired products in additional countries.
  • To identify, develop, register and market new uses of current and acquired products.